Kelley Blue Book has been one of the most trusted names in the auto industry since 1926. Almost a century later, the company hit the road to drive a new mission: to educate the general public about autonomous driving vehicles. And they gave us the green light to help.
We worked with KBB on an awareness campaign that centered around an easy-to-understand audio news release with a suite of infographics to match. We combined that with a distribution model that included a network of morning shows and online TV stations to make sure this important message reached its largest audience possible. Working against the clock, our team brought the facts on autonomous driving technology to a nationwide audience.
Broadcast Impressions
Online Features
Silver Telly Award
Bronze Telly Award
