In today’s rapidly evolving market, understanding millennial buying behavior has become crucial for businesses aiming to thrive and grow. As the preferences of the new generation of buyers continue to shape the market, companies must adapt their strategies to protect their market share. In this article, we will explore the key considerations and tactics businesses […]

In today’s hyper-competitive and digitally evolved travel industry, customer expectations are sky-high. The search for seamless, personalized, and immersive travel experiences drives the industry, necessitating the adoption of innovative solutions. One solution leading the pack is Salesforce’s travel and hospitality suite. Here, we explore the top benefits of the Salesforce travel and hospitality solutions and […]

Accurately predicting consumer behavior based upon data was the promise of the digital revolution. Sure, that reality took a few more years to come to fruition than the futurists predicted.  But for today’s marketer, decisions that were once based upon gut instinct and intuition can now be confidently driven by data in the form of […]

As a public relations or marketing professional, you know that promoting your brand is crucial to attract and retain customers. Media tours are one of the most effective ways to share a brand’s story with millions of consumers and achieve large scale reach in a single activation. A media tour delivers your story to audiences […]

In the digital age, finding the right satellite media tour (SMT) company to spend your PR dollars can be challenging. However, making the right choice is crucial for increasing consumer engagement and building brand awareness. In this blog post, we’ll explore four ways to pick an SMT company that can help you achieve your broadcast […]

purchasing behavior + The New Era of Purchasing Behavior in B2B Sales

purchasing behavior + The New Era of Purchasing Behavior in B2B Sales

Shifting buying behavior isn’t new. For as long as there have been buyers, there have been behavioral shifts. But the pace of that change has accelerated, fed by development of net new technologies and cultural evolution. Until now, changes in buying behavior have been limited to consumers. That’s no longer the case. 75% of the […]

B2B Buyer Behavior Favors Self-Service As B2B buyer behavior evolves towards self-serving decisions and reduced reliance on traditional service models, businesses must adapt to protect their market share. In this article, we explore strategies to navigate the new era of buyer decisions and deliver value to customers through a blend of digital and human interactions. […]

Companies are constantly seeking ways to streamline their operations and increase efficiency. Automation has emerged as a key solution to achieving these goals. By automating repetitive tasks and processes, businesses can save time and money, while also improving accuracy and reducing errors. Salesforce, one of the leading customer relationship management (CRM) platforms, offers a range […]

Salesforce automation is a powerful tool that can streamline and simplify the sales and marketing process. By automating tasks and workflows, businesses can save time, reduce errors, and improve efficiency. In this article, we’ll explore what Salesforce automation is, how it works, and the various tools available to help businesses automate their processes. We’ll also […]

The transportation and logistics industry is a vital part of the global economy, connecting businesses and consumers with the goods they need. As such, customer satisfaction and retention are critical components of success in this industry. One of the key ways to improve customer satisfaction and retention is through effective communication, including timely shipping notifications. […]

A broadcast media program is a powerful tool for brands and organizations looking to increase their exposure and reach a wider audience. By leveraging media tours and campaigns, brands can connect with local, regional, and national media outlets, as well as influencers and subject matter experts, to deliver their message to key consumers.  Defining a […]

Media tours are a proven PR strategy to reach a large audience and increase brand awareness. In the digital age, media tours have become even more relevant, thanks to the advent of the VMT, or Virtual Media Tour. With remote work here to stay, building a tour has become more flexible, accessible, and cost-effective than […]

With 2.5 million US online retail options at consumers’ fingertips, CPG brands need to provide unique incentives to keep customers coming back. While there is no shortage of CPG loyalty programs, brands can set themselves apart by creating loyalty and rewards incentives tailored to their offerings. Our creatives at DEFINITION 6 are here to help […]

As we move further into 2023, the landscape of media tours is undergoing significant changes, and we’re already seeing some interesting trends emerging. Three of the most prominent 2023 satellite media tour trends we can expect to see are a shift away from virtual towards in-person media tours, events and production, targeted media tours that […]

Why phygital experiences are necessary  The global pandemic sent a new wave of shoppers to online stores, and its impact continues to appear in customer journeys and behaviors today. In addition to the in-store and online experience, a new category of shopping has emerged to popularity: BOPIS (buy online, pick up in-store). With that, CPG […]

Salesforce Marketing Cloud has recently released a set of new features that promise to enhance the user experience and help marketers connect with their customers in more effective and personalized ways. In this blog post, we’ll take a closer look at our CRM team’s four primary highlights from the latest release.  The integration of WhatsApp […]